Last updated: October 21, 2025
"Vital Matter" is a trading name of VM Labs Ltd, a company registered in the United Kingdom. The terms “we”, “us”, and “our” in this policy refer to VM Labs Ltd.
Vital Matter operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our Services, make a purchase, or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this policy and understand the collection, use, and disclosure of your information as described herein.
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. This does not include anonymous or de-identified data. We may collect the following categories of personal information:
Contact Details: Your name, billing address, shipping address, phone number, and email address.
Account Information: Your username, password, and security questions.
Transaction Information: Details about the items you view, add to your cart, or purchase, as well as your transaction history.
Financial Information: Payment card information, transaction details, and form of payment, processed securely by our payment gateway.
Communications: Information you provide when you contact our customer support.
Usage Information: Information about your device, browser, IP address, and how you interact with our Services, collected through cookies and similar technologies.
We use your personal information for the following purposes:
To Provide and Improve the Services: To process your payments, fulfill your orders, arrange for shipping, manage your account, and create a customized shopping experience for you.
Marketing and Advertising: To send you promotional communications by email (if you opt-in) and to show you relevant advertisements for our products.
Security and Fraud Prevention: To protect our store, detect fraudulent activity, and secure your account and payments.
Communicating with You: To provide you with effective customer support and maintain our business relationship.
Legal Compliance: To comply with applicable laws, respond to valid legal requests, and enforce our terms and policies.
We may disclose your personal information to third parties in the following circumstances:
With Service Providers: We share information with vendors who perform services on our behalf, such as payment processing, data analytics, customer support, fulfillment, and shipping.
With Business and Marketing Partners: We may share information with partners to provide marketing services and advertise to you. This may include using Shopify to support personalized advertising with third-party services.
With your Consent: When you direct us to share your information, such as through your use of social media widgets.
For Business Transactions: In connection with a merger, sale, or bankruptcy.
For Legal Reasons: To comply with legal obligations, enforce our terms, and protect the rights and safety of our company, users, or others.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. For more insight, you may also want to read Shopify’s Privacy Statement.
The Services are not intended for use by children, and we do not knowingly collect any personal information from individuals under the age of 16. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us to request its deletion.
While no security measure is perfect, we take reasonable precautions to protect your personal information. We retain your personal information for as long as necessary to provide you with our Services, comply with legal obligations, and resolve disputes.
Depending on where you live, you may have rights in relation to your personal information, including the right to access, correct, or delete the data we hold about you. You may also have the right to opt out of the "sale" or "sharing" of your personal information for targeted advertising.
Managing Communication Preferences: You may opt out of receiving promotional emails from us at any time by using the unsubscribe link in our emails.
Exercising Your Rights: You may exercise any of these rights by contacting us using the contact details provided below. We will respond to your request in a timely manner as required under applicable law.
Our company, VM Labs Ltd, is based in the United Kingdom. Your personal information may be transferred, stored, and processed in a country that is not your own, including the United States (where our suppliers and some service providers are located) and Canada (where Shopify is based).
When we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, like the European Commission's Standard Contractual Clauses, to ensure your data is afforded an adequate level of protection.
We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Last updated" date.
Should you have any questions about our privacy practices or this policy, or if you would like to exercise any of the rights available to you, please contact us.
Vital Matter hello@vitalmatterhealth.com
312 W. 2nd St #2317
Casper, WY 82601
United States